About DecisionLogic

DecisionLogic provides a borrower qualification service to lenders that focus on short term lending. These loans are often called “payday loans” or “cash advances” and are intended to help a borrower cover expenses for a short period.

Payday loans carry substantial risk to the lender; they can have up to a 30% default rate. Lenders also incur costs involving qualifying borrowers through traditional methods. Loans are not made when a borrower is unable to provide enough financial information to the lender to qualify for the loan. Borrowers also experience delays when a lender has to perform old-fashioned and tedious tasks such as contacting a borrower’s bank to verify financial information. Many “under-banked” borrowers have no other option for staying afloat during a financial emergency or end up enduring endless overdraft fees from traditional banks.

DecisionLogic is committed to improving the short term lending process for both lenders and borrowers. Our service allows lenders to make faster better qualification decisions that can dramatically reduce losses from defaults. Borrowers benefit from convenience and faster loan decision turnaround times. Over time, due to decreased defaults, lenders may be able to provide more competitive interest rates to borrowers while still being able to turn a profit and grow.

DecisionLogic believes that short term lenders are a vital economic resource to many people in the country and we will do what we can to improve the industry.

Executive Team

Bill O'Toole Chief Executive Officer
Bill was the founder and CEO of JobSummit.com, the largest Southern California employment web site. JobSummit.com was acquired by a national competitor in a 2005 multimillion-dollar buyout. Bill also founded Seacrest Business Systems, Inc., an IBM Business Partner, in 1990 to develop and market office automation and application enhancement software for the IBM AS/400 server. Customers included over a thousand enterprises worldwide. Prior to Seacrest, Bill worked for Price Club (later merged with Costco) as Warehouse Systems Programming Manager.

David Evans Chief Technology Officer
David has 25 years of leadership in business and technology, with more than a decade as Chief Technology Officer. He authored and taught Master’s degree courses at Universities in the UK and Singapore. David has worked as a Scientific Adviser to the UK Government, the first Multimedia Producer for the BBC (London), in Marketing & Technology at Cendant, CTO at Jobing.com, CTO at Moneywise.com and Executive Producer of AOL International where he co-founded AOL UK, and AOL Canada. David graduated with a B.Sc. (Honors) in computer engineering in 1987.

Carl Fredericks Chief Operating Officer
Carl has an extensive business background including President of a local computer retailer, Vice President of an IBM Business Partner and Chief Operating Officer of a major internet site. During his business career Carl has operated in a wide variety of responsibilities including as an accomplished account manager either directly or indirectly managing thousands of major accounts including prestigious government, industrial, and financial institutions. Carl graduated top of his class with a BS in Business Administration from University of Redlands.

DecisionLogic is wholly owned and operated by Clarilogic, Inc., a California corporation.